Starting a business is easy but getting buyers for it is difficult.
You’ve started a junk-hauling business, you own a truck too. Your staff is equipped, trained and raring to go. But how will the buyers come? How will you acquire clients for your roll-off dumpsters?
Big question. Isn’t it?
People see future in any business and they begin with it. They hire space, equipment and employees for the venture but forget marketing. Not all of them for sure but this is a general practice.
Generally, people neglect marketing efforts and allocating budget for it when they start a new venture. Its only after they have started the thing and spent some time waiting for the clients that they realize the need of marketing and spending some amount of money and resources over branding.
Rubbish Inc suggests few good ways in which you can get customers for your newly started junk-hauling business. Here we go:
Let people know you
Obviously, this sounds like a basic step but yes, the basics remains the same. It’s imperative that you let people know you’re a Junk-Hauling service that offers all sort of trash removal services.
Identify your market and the people to approach. More than the home owners you should target business owners, managers, realtors, banks and mortgage lenders. They are the ones who will get you revenues more often than not by referring your service to people.
Also, keep an eye on Foreclosure clean-up as this can boost your revenues to a great deal. This is because every year many people lose their homes due to foreclosure.
You need to touch every person in your town that can offer you work. Let them know your prices and the services you offer. Also, tell them why they should hire you over their routine haulers. If you serve people good then your service, USP and offers will keep them interested for future assignments.
Local newspaper is the best place to get some calls and messages coming in for your newly started venture. People generally scan for haulers which they can trust. There is no need to feel disappointed if you don’t get a call on Day1 of when your published ad. Run it for some days and see how and when it works for you. This is one of the best ways to acquire new clients for your business.
Clients won’t search for any new haulers if you serve them good the first time. Instead, they will save your contact in their phones and will ask you directly on phone for a visit.
Use your Bill Board
Your truck can be your ambassador as it centers around your work and runs all over the city. Most haulers paint their trucks with business information and contact numbers in bold. Park your vehicle in an open area where people can see and remember your brand and number.
Also purchase a number that is easy to remember, this does wonders.
Referrals is one of the best ways that can bring you loyal customers. And all of this comes without spending an extra buck. How this will work for you?
Service your existing clients well and never feel shy to ask them for referrals. Their friends, neighbors and relatives are more inclined to hire you as their junk-haulers as opposed to a relatively unknown company.
Hope these tips from Rubbish Inc – Junk removal Austin, Tx helps you to market your agency better.