Web & Hostings

Digital Marketing vs. Web Design – Why a Page Dedicated to Digital

marketing? Simply to help Montreal’s SMEs navigate the many options that digital marketing offers.
A well-defined digital marketing and web design strategy helps achieve business objectives, while generating measurable results. The goal is simple: reach consumers at a good price and increase their income.
Discover below the main digital marketing and web design solutions to use to increase your income on the web!

Tart with a professional website

A website must make a good impression, but it must also convert visitors into customers or potential customers. Good website design provides visitors with an enjoyable experience that can generate online sales and sales leads; phone calls, information requests, store visits, etc.

Optimize your site for search engines

Search Engine Optimization (SEO) will help you improve your SEO. That is, these optimizations will favor your positioning in the first results of search engines such as Google. The goal is to drive quality traffic to your site, that is, to attract visitors who have an interest in your products and services.

Reach visitors who have already visited your website

The remarketing (retargeting or) allows to target users who have previously visited your website and show their ads when they visit other sites. It is also possible to retarget them in social media such as Facebook. This method encourages users to return to your site and perform the action they did not perform at the first visit.

Show up to your target customers in a powerful way

Digital marketing and web design display allows you to reach your target customers on the websites and social networks they consult. It’s possible to target your potential customers very accurately and display banner ads on websites and social media that deliver the best results.

Take advantage of email marketing

The email marketing is a powerful, effective and affordable tool to reach your customers and prospects. Efficient use of email marketing can build customer loyalty, drive traffic to your website, and increase sales. Do not forget to personalize your mailings for better results and take full advantage of email marketing.
As such, we are very proud that almost all our customers renew their confidence year after year. Moreover, all of our digital creations services can be coupled with a maintenance offer so that you do not really have anything to do.
Controlled budget, advice and availability – why not discuss your digital project or website together today!
You want to develop a new website or improve the performance of your current site,
Brett’com offers to put your website at the heart of your marketing strategy.┬á Your future site must rely on a digital marketing platform and allow you to centralize in a tracking database all actions of users who visit.
It should allow you to launch automatic e-mail campaigns permanently to create a relationship with anyone who fits in one of your forms.
It must make it possible to follow by name the whole of a database of emailing to transmit you the complete coordinates of those which will visit your site following this campaign.
He must tell you how many of your keywords are in your articles, in your posts, to optimize your SEO permanently. It must have dozens of other features that will make it central to your marketing.
Also read more- digital marketing and web design
This evolution of your current website, or the realization of your site for a new project, requires taking into account the current design trend which is oriented “one page” and “scroll”. The realization of single-site sites is actually an explosion in progress, that of the 7 billion mobile in the world and the fact that the number of mobile users has now exceeded the number of Internet users worldwide.
Single-site sites are particularly mobile-friendly, the content will be hierarchical and scripted, the text will be reduced and the use of video will help develop most of the editorial content. The impact of this adaptation to the uses in web design forces the creative and the developers to go to the essentials, to integrate more pictograms to replace the text and to exploit the image to reinforce the main message.

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